BlueFire Launches New Branding with Office Remodel

Updated: Jun 8



CHARLOTTE, N.C., March 10, 2022 -- BlueFire, a leading provider of commercial signs and vinyl graphics for corporate interior office environments, announced today the company's rebranding and launch of its new website. BlueFire, a division of Heritage Printing, Signs & Displays, is a premier service provider focused on supporting clients' Corporate Interior Branding, Storefront Graphics, and Event Displays. The company strives for excellence with each project in the fabrication and installation of commercials signs, graphics, and custom displays for office, retail, healthcare, education, municipal, multi-family, faith-based, and sports/recreation environments.

"We know how important employee engagement is in the workplace," said Joe Gass, CEO at BlueFire, "the solutions we provide will undoubtedly create a work environment that not only reflects the brand values but will assist in employee retention and productivity, as well as playing a pivotal role in recruiting new hires." The rebrand includes remodeling their offices and updated visual collateral, representing BlueFire's mission to be the leader in corporate interior signage by providing unmatched customer service and project management. This positive shift reflects the company's ongoing commitment to being a valuable resource in transforming commercial space to engage, inspire, and inform the workforce and clients alike. BlueFire collaborates with end-users, general contractors, interior designers, and architects to transform office, retail, campus, and venue environments with innovative sign solutions. The company welcomes commercial businesses with a desire to brand or rebrand their space to schedule a time to tour our BlueFire Office in Charlotte, NC.


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BlueFire specializes in elevating clients’ brands by utilizing innovative sign solutions and effective project management. The company is proud to work with many impactful Charlotte-based organizations, including Trane Technologies, Red Ventures, Childress Klein, Atrium Health, Krispy Kreme, and UNC-Charlotte. BlueFire encourages anyone interested to explore the new website at www.bluefirevisual.com.

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