BlueFire Lends a Hand in Transforming the Charlotte Douglas International Airport

Updated: Mar 29

Since 1936, the Charlotte Douglas International Airport has grown from a small, regional airport into one of the largest and busiest airports in the United States and the world. It proudly serves the people of Charlotte, NC with timely, efficient domestic and international air travel.


In 2015, the Charlotte Douglas International Airport started their “Destination CLT” initiative, which involved an overhaul of many parts of the airport’s interior and exterior to accommodate expansions that were taking place over the next few years. The initiative involved remodeling and updating the airport’s terminal lobby, the arrivals and check-in areas, public art in the airport, and the food and beverage areas.

Jonathan Obregon, the Marketing Specialist at Charlotte Douglas International Airport, reached out to James Zambrano, one of our project managers at BlueFire. Obregon requested the remodeling to be done by our team, since we have worked with the Charlotte Douglas International Airport in the past. We were blessed to work with such an outstanding client again.


A Transformed Charlotte Douglas International Airport and a Satisfied Client


The work that the BlueFire team did for the Charlotte Douglas International Airport allowed for the “Destination CLT” initiative to come to fruition. The window perf of the parking garage, the revitalized lobby interior, and the outdoor signage positioned the brand most effectively. The marketing representatives in charge of “Destination CLT” were thrilled with the results.


But even more importantly, the work our team did for our amazing clients allowed for the legacy of the Charlotte Douglas International Airport to be celebrated in a way that did justice to the rich history of the airport and its decades of faithfully serving the Southeast. This wasn’t our first time working with the Charlotte Douglas International Airport and it wouldn’t be the last.


But even more importantly, the work our team did for our amazing clients allowed for the legacy of the Charlotte Douglas International Airport to be celebrated in a way that did justice to the rich history of the airport and its decades of faithfully serving the Southeast. This wasn’t our first time working with the Charlotte Douglas International Airport and it wouldn’t be the last.


If your Charlotte area facility is being remodeled and needs to be rebranded, contact the team at BlueFire. We have decades of experience with transforming corporate interiors, enhancing branding, and providing quality custom signs, displays, and marketing materials for businesses throughout the Charlotte metro area. Give us a call at (704) 655-1465 to learn more about how to get started, or email us at info@bluefirevisual.com.


BlueFire Visual is a division of Heritage Printing, Signs & Displays.

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