Classroom Central: Providing Free Supplies and Resources to Charlotte Educators
Classroom Central is a non-profit organization serving teachers and students in Charlotte, North Carolina. This organization's mission is to provide teachers and students in the Queen City with free access to the educational resources they need for success in the classroom. Classroom Central distributes school supplies to nearly 200 schools across six school districts, made possible thanks to the generosity and support of over 2,100 corporate and individual donors. The organization serves its mission through the Free Store, Mobile Free Store, and numerous community-supported programs.
In August 2021, during the renovation, Karen Calder of Classroom Central reached out to fellow Charlotte Rotarian, Joe Gass, President and CEO of BlueFire. Calder inquired about BlueFire executing the visual transformation through signs and graphics to effectively brand their space, collaborating with the general contractor, Jones Lang LaSalle (JLL). The Classroom Central team also worked closely with Mandy Barrett, the owner of Colorful Creative, to design the logos and other related images incorporated into the final designs for the rejuvenated interior.
Branding the Space
Classroom Central's goal was to create an inviting space that would appeal to educators while also amplifying the organization's mission of providing vital supplies to school districts. In collaboration with the BlueFire team, the plan for the renovated interior involved dimensional signage, contour cut vinyl, wall wraps, and window graphics bearing the approved logos and artwork designed by Mandy Barrett. The BlueFire installation team undertook the installation of all signs and graphics.
The exterior sign was constructed out of black PVC as a piece of dimensional signage with bright colors and eye-catching designs that immediately pique the interest of visitors to the valuable resource. The exterior sign employed a cleat so that the sign would appear to float roughly two inches from the wall, achieving a three-dimensional effect. In conjunction with the window graphics installed in the entryway glass, these two elements helped to enhance the storefront and create a positive impression on educators and other visitors as they entered the space. Inside the facility, contour-cut wall graphics were utilized to adhere to the interior walls and endure sunlight and moisture. Mojave wall vinyl was used for the conference room wall wrap to add color and texture, while white acrylic was employed to enhance the exterior backlit sign, including additions of contour cut vinyl with marquee letter rails.
A Grand Reopening
Upon completing the renovation, the team at Classroom Central celebrated with a grand reopening, complete with a ribbon-cutting ceremony and tour of the space. The educators who had the first opportunity to tour the newly renovated space were captivated by the contemporary and creative new interior. The graphics designed by Mandy Barrett shine throughout Classroom Central's facility.
What Is BlueFire?
BlueFire, a division of Heritage Printing, Signs & Displays, is an industry leader in the production and installation of commercials signs, graphics, and custom displays. BlueFire executes award-winning corporate interior branding, storefront graphics, and event displays for clients from Washington, DC to Charlotte, NC. The BlueFire team provides unmatched customer service and project management for projects in corporate interiors, retail, healthcare, education, municipal, multi-family, faith-based, sports, and entertainment venues.