Driven Brands: Project Spotlight



The talented team of sign installers at BlueFire Signs & Graphics collaborated with Driven Brands to provide new interior branding for their headquarters in Uptown Charlotte, NC. Our custom signage experts installed high-quality elevator wraps, frosted vinyl graphics, wayfinding signage, wall wraps, LED backlit signs, and standoff mounted signs.


Driven Brands: A Leader in Automotive Aftermarket Service


Driven Brands is the parent company of leading automotive service brands such as Meineke Car Care Centers, Take 5 Oil Change, Maaco, Auto Glass Now, Take 5 Car Wash, and many more. Driven Brands provides a full suite of automotive services across paint, collision, glass, vehicle repair, oil change, maintenance, and car wash to consumers and business customers.



Driven Brands reached out to BlueFire Signs & Graphics to update their commercial interior branding with new adhesive vinyl graphics to represent Driven Brands’ connection to the automotive services industry and the company's values. The BlueFire team was eager to execute this vision with the custom displays and corporate sign solutions we specialize in creating.



An Extensive Installation for a Newly Branded Corporate Headquarters


The rebranding effort for Driven Brands involved several components with unique signage elements to accompany them. The project scope included the following sign installation initiatives on the 5th, 6th, and 7th floors:

  • ID room plaques

  • Frosted vinyl graphics

  • Elevator wraps

  • Training room divider wall

  • Training room wall graphic

  • Training room magnetic display

Each component of the interior redesign required the expertise of BlueFire Signs & Graphics’ talented team of professional commercial signage specialists, as well as materials that would endure over time and amplify Driven Brands’ space.


The frosted vinyl graphics were contour cut and first surface applied to the office interior glass of board rooms and other meeting spaces.


The magnetic vinyl was created from 3M 40C adhesive vinyl, UV printed, matte laminated, rectangular cut, and installed to the walls of one of the meeting rooms.


The divider wall had 3M 40C wall graphics applied to the surfaces of the walls. The graphics were UV printed, matte laminated, rectangular cut, and installed.


Each elevator wrap was made from 3M adhesive vinyl, UV printed, rectangular cut, and applied to the elevator doors and surrounding wall space.


The room plaques were made of 3mm clear acrylic and frosted vinyl to properly label the office rooms with the proper floor numbers, room numbers, and color coding to maintain brand consistency. Each plaque was PMS match printed and gloss laminated. The numbers were contour cut and installed with standoff caps applied to the face of the sign. The plaques were securely mounted to the glass and walls to maintain three-dimensional depth.



The Results of a Transformed Space


On the week of the installation, the BlueFire Signs & Graphics team worked tirelessly to install these signage elements in the Driven Brands headquarters. Each signage element was affixed to the installation site with care and with Driven Brands’ goals for a transformed and engaging space in mind at every stage of the process. The team’s hard work was exemplified in the resulting signage, which added to the professionalism and brand consistency in the space. Driven Brands’ connection to the automotive industry was amplified consistently on the 5th, 6th, and 7th floors to captivate partners, employees, and visitors alike.



About Us


BlueFire Signs & Graphics, a division of Heritage Printing, Signs & Displays, is an industry leader in the production and installation of commercial signs, graphics, and custom displays. BlueFire Signs & Graphics creates award-winning corporate interior branding, storefront graphics, and event displays for clients from Washington, DC to Charlotte, NC. BlueFire Signs & Graphics provides unmatched customer service and project management for corporate office, retail, healthcare, education, municipal, multi-family, faith-based, sports, entertainment, and event venues.


Contact the team at BlueFire Signs & Graphics to inquire about how we can support the transformation of your office, retail, campus, or venue space. To get started, give us a call at (704) 655-1465 or email us at info@bluefiresigns.com.



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